INTEGRATED CAMPAIGNS
Atlas Roofing Campaign
OVERVIEW
A campaign built beyond the booth.
Atlas Roofing’s year-long trade show campaign brought together an immersive booth experience, promotional events, and a series of illustrated postcards. I helped develop the creative and design work throughout the campaign, creating a cohesive experience that extended well beyond the convention floor.
CHALLENGE
Creating an experience that keeps people engaged.
The goal was to create more than a traditional trade show presence. The campaign needed to capture attention, encourage interaction, and give attendees a reason to connect with Atlas Roofing before, during, and after the event.
CONTRIBUTION
Connecting the experience from start to finish.
Designed the complete trade show booth environment, from carpet and wall graphics to demonstration areas and signage.
Created an interactive scavenger hunt as part of the booth experience.
Designed pre-show party and promotional event materials.
Developed a year-long series of illustrated postcards, email drips and social to extend the campaign beyond the event.
Managed creative development and production across the campaign materials.
RESULTS
A booth designed for the long run.
The booth was reused for two consecutive years, extending the life of the original design. The campaign culminated in a vintage truck giveaway at the industry’s largest roofing convention after the truck toured trade shows throughout the year.