BRAND SYSTEMS
PowerSchool Brand Evolution
OVERVIEW
Bringing a brand to life at scale.
PowerSchool introduced a refreshed brand identity and a new positioning centered on “More Power. Stronger School.” The shift moved the brand toward a more software-forward identity, with greater emphasis on the company’s technology and product offerings.
CHALLENGE
Consistency across a complex organization
The challenge was turning the new direction into a cohesive identity that could work across a large organization. We needed to expand the visual language, establish standards, and create practical resources that could support a wide range of marketing needs.
CONTRIBUTION
Turning brand standards into practical design solutions
Expanded graphic elements, patterns, and visual treatments.
Developed ways to combine illustration and photography within the brand.
Helped refine brand guidelines, templates, and reusable resources.
Applied the identity across presentations, digital experiences, marketing materials, and events.
Collaborated with teams to support consistent brand application.
RESULTS
A more cohesive, scalable brand experience
The refreshed identity grew into a more flexible visual system, supported by expanded guidelines, creative assets, and practical tools. Together, these helped bring a more consistent and recognizable brand experience across PowerSchool’s communications.