FEATURED CASE STUDY
PowerSchool Event Experiences
OVERVIEW
Creating brand experiences beyond the screen.
PowerSchool shows up in a wide range of conferences and events, each with its own space, audience, and needs. I work across the creative development of these experiences, from booth concepts and environmental graphics to event collateral and production artwork. I helped develop a more flexible event design direction that could adapt across different booth sizes and regional events while keeping the brand recognizable.
CHALLENGE
Making one brand work in different spaces.
Event environments come with practical challenges. Booth footprints change, equipment and venue layouts vary, and designs need to work just as well in a smaller space as they do in a larger exhibit. The goal was to create a more cohesive and adaptable approach without losing sight of the attendee experience or the realities of bringing each concept to life.
CONTRIBUTION
From early concepts to production details.
Developed and presented multiple creative directions for a refreshed regional event experience.
Explored booth layouts, visitor interactions, furniture, monitor placement, signage, and environmental graphics.
Created a modular banner system with messaging that could work together or independently across different booth configurations.
Explored supporting elements, including branded table treatments and employee apparel.
Prepared production artwork and worked with exhibit partners to review physical print samples and evaluate color reproduction.
RESULTS
A more flexible approach to event design.
The work established a stronger creative direction for PowerSchool’s regional event presence, with adaptable components designed to work across different spaces and configurations. It also built on years of hands-on event design experience, from large conference environments to smaller booth installations, with an emphasis on carrying the brand consistently from the initial concept through production.